Digg*athon!

Pedal * Blog

Several days ago, I posted a quick question about setting a date to Digg our current For Thousands of Miles (FToM) Kickstarter campaign – all the feedback we received was positive.

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So with only 34 days remaining, we’re going ahead with what we’re calling a: Digg*athon. Here’s everything you need to know to be involved.

We’ll be Digging the film’s campaign at 11 am EST on Monday, October 26th. The first 2 hours following will be the most critical in pushing Pedal towards the front page of Digg, but the Digg*athon will last the entire day, as all diggs will be very helpful.

Digg*athon%20Timezones
Once the story is submitted, I’ll post an update with a current shortened URL here on the production blog, as well as all of our social sites: Facebook, Twitter, IndieGoGo, Virb, Tumblr, etc.

It’s important to clarify “why are we doing this?”. Digg can be a very powerful site, and it can help reach out to hundreds-of-thousands of new people in a matter of hours.

The last time we submitted something Kickstarter-related to Digg, we spent only about an hour pushing the story on Twitter and Facebook, and had just shy of 40 people help Digg it. What was most amazing though; was at the start of that morning, our campaign was lagging at around the 20% mark for total funds raised, by the end of the night, we had jumped to over 60% – raising more than $4,200 in pledges.

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But Kickstarter is an all or nothing campaign – if FToM is even $1 short of it’s goal (of $8,300), the film will received none of the pledges these people have made during the last 60 days.

We know that Digg was just one part of the equation that afternoon, but we’re excited to see what kind of effect the site could have if FToM’s campaign received, say, 100+ diggs, or even 300+ diggs? How many new people would that put the film in front of? How many of those new people would find the film worth pushing forward?

We are hoping that by taking the weekend to help spread the word about Monday morning’s Digg*athon – we will be able to pull in at least 70 diggs within the 1st hour.

A few things to keep in mind: if you’ll be away from your computer during the first 2 hours – you can very easily help Digg with almost any cell phone (ie: iPhone, Blackberry, or any cellphone with internet access) via mobile Digg.

If you don’t have an account already, make one early so you’ll be able to simply click the URL, and then the “digg it” button and be done with it. You can even connect Digg to your Facebook account to make signing up much faster.

Also, comments are factored into the algorithm for Digg’s site -if you are able to, leaving something as simple as a one sentence comment could help launch the submission ahead of several other stories with the exact same number of Diggs. If you have a question regarding the film, it would be a great place to post it, it could help spark a conversation.

The hashtag we’ll be using for all related tweets, post, or status updates will be “#diggathon“, if you’d like to help spread the word, using this hashtag will help us track that progress.

We’re only $1,900 short of meeting our goal! Let’s see how much closer to that goal we can get by the end of Monday night. Mark your calendars or add yourself to our event page, and thank you all so much to everyone in advance for your involvement and support.

  • Larry
    I'm gonna be there.
    I can't wait to see you guys, that's a motivation beyond the film for me. It'll be like Sunday Beers at the Veteran's Hall.
    You bring the dog tags.
  • Awesome :) Thanks Larry! I know - it's going to be fun. Though I hope you don't get sick of me fast, I do a long and growing list of shots I'll need to piece together the film. But I'm trying to make them fun - and hmm... you just gave me an idea about the dog tags.
  • make sure people like Daniel are involved =) http://digg.com/users/dburka
  • Hey Hedge - awesome, thanks for pointing Daniel out. I'll send him an email and introduce myself - see if he'd like to help out :)
  • Romain_nz
    Damn, if i'm correct that's 4 am Tuesday NZ time!
    I guess i could set my alarm clock a bit earlier than usual and be part of those first 2 hours :)
  • Hey Romain :) Uh oh. Hmm. Well, please don't be throwing off your whole sleep schedule just to Digg. Really, anytime during the day is going to be very, very helpful!
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