Whew. So our first
t.minus campaign is over as of this morning. It was a very interesting experiment in focused promotion for the project and I'm really happy with the way it all turned out.

The shortlist results of the Babelgum contest will be posted tomorrow and I honestly have no idea if we'll make the top 10 or not, but I'm keeping my fingers crossed. I can't thank everyone enough for all their support - so many of you voted,
so many of you twittered and send friends messages on facebook, some of you even wrote blog post and put badges on your personal site.
We ran our t.minus campaign for 45 days - ending with around 700+ votes - averaging about 16 votes per day - a total of 3,381 total clicks through Twitter (on our specific shortened url alone... other people used their own tinyurl but we didn't keep track of those numbers).
The numbers are very interesting in how they break down, it's pretty clear that early on in the campaign less people were able to vote (most likely, judging from the wave of emails I received, difficulties in downloading and installing the software), but they still Twittered about the contest for others to see.

Near the end of the contest, when Babelgum opened up their voting and ditched their software, voting really took off.
Twitter was the most powerful and efficient way in which we got the word out about tminus - like I mentioned above, the shortened url we used was clicked 3,381 times. There was a very big jump in the number of clicks and the number of votes - but that gap began to close quickly when voting became more simple.

Above is a graph from Tr.im that shows the ups and downs of the RTs (re-tweets) for tminus. We normally saw between 5-15 tweets a day about the contest, and from that saw between 60-200 clicks from twitter, with a spike around 700 clicks near the end.
I have a lot of ideas of how to make better use of tminus for the next campaign, not sure when that will be or what it will focus on (perhaps 64 Days screening events), but I do think it was a success. It was a long 45 days and I really appreciate so many of you sticking with us through it. I'd love to hear your thoughts on what parts where good and what parts were annoying or could have been done better.
Do you think we should stick with Twitter as our main driver? Or should we experiment with other sites, like Digg, or Facebook? Do you think one has more influence then another? Tminus won't always be geared towards contest or award-related campaigns - we'll try to keep it a mix. Thanks again so much for all the support! We'll let you know the result as soon as we get them.
Labels: Babelgum, Post-Production, t.minus, Twitter