Several days ago, I posted a quick question about setting a date to Digg
our current For Thousands of Miles (FToM) Kickstarter campaign - all the feedback we received was positive.

So with only 34 days remaining, we're going ahead with what we're calling a: Digg*athon. Here's everything you need to know to be involved.
We'll be Digging the film's campaign at
11 am EST on
Monday, October 26th. The first 2 hours following will be the
most critical in pushing Pedal towards the front page of Digg, but the Digg*athon will last the entire day, as all diggs will be very helpful.

Once the story is submitted, I'll post an update with a current shortened URL
here on the production blog, as well as all of our social sites:
Facebook,
Twitter,
IndieGoGo,
Virb,
Tumblr, etc.
It's important to clarify "why are we doing this?". Digg can be a very powerful site, and it can help reach out to hundreds-of-thousands of new people in a matter of hours.
The last time we submitted something Kickstarter-related to Digg, we spent only about an hour pushing the story on Twitter and Facebook, and had just shy of 40 people help Digg it. What was most amazing though; was at the start of that morning, our campaign was lagging at around the 20% mark for total funds raised, by the end of the night, we had jumped to over 60% - raising more than $4,200 in pledges.

But Kickstarter is an all or nothing campaign - if FToM is even $1 short of it's goal (of $8,300), the film will received none of the pledges
these people have made during the last 60 days.
We know that Digg was just one part of the equation that afternoon, but we're excited to see what kind of effect the site could have if FToM's campaign received, say, 100+ diggs, or even 300+ diggs? How many new people would that put the film in front of? How many of those new people would find the film worth pushing forward?
We are hoping that by taking the weekend to help spread the word about Monday morning's Digg*athon - we will be able to pull in at least 70 diggs within the 1st hour.
A few things to keep in mind: if you'll be away from your computer during the first 2 hours - you can very easily help Digg with almost any cell phone (ie: iPhone, Blackberry, or any cellphone with internet access) via
mobile Digg.
If you don't have an account already,
make one early so you'll be able to simply click the URL, and then the "digg it" button and be done with it. You can even
connect Digg to your Facebook account to make signing up much faster.
Also, comments are factored into the algorithm for Digg's site -if you are able to, leaving something as simple as a one sentence comment could help launch the submission ahead of several other stories with the exact same number of Diggs. If you have a question regarding the film, it would be a great place to post it, it could help spark a conversation.
The hashtag we'll be using for all related tweets, post, or status updates will be "
#diggathon", if you'd like to help spread the word, using this hashtag will help us track that progress.
We're only $1,900 short of meeting our goal! Let's see how much closer to that goal we can get by the end of Monday night. Mark your calendars or
add yourself to our event page, and thank you all so much to everyone in advance for your involvement and support.
Labels: Diggathon, Kickstarter, Outreach, Post-Production