The Filmmaker Summit is just two days away – the event is a collective effort of the teams behind the Workbook Project, Open Video Alliance and Slamdance. I’ve been spending some of my free-time keeping up with the discussions on WBP, many of which dealing with festivals, distribution methods, social media, and DIY culture in general. There’s a long list of tiny steps that have to be taken before For Thousands of Miles is ready to distribute. My goals for this year are highly ambitious – and I know that my chances of reaching those goals on-my-own are remote. Amanda and I have been fortunate enough in the past to bring on people who are not only amazingly talented, but incredibly supportive in their confidence of Pedal. But there is one area of this project that is very intimidating to me. And for as far as we’ve come alone with this film… for all the obstacles and dead-ends and set-backs… the one area where I do feel increasingly isolated is: distribution. I have heard over and over again – the last three years especially – the importance of a distribution plan *before* you even start your film. This is not to say that Amanda and I have zero plans for the release of FToM – we actually have a strict idea of releasing the film for free online (see Nina Paley). But with this model of release comes an overwhelming amount of preparation… preparation that I feel hasn’t been done. For example – On Peter Broderick’s website, he goes into some of the key points behind a distribution team, which include: strategy, foreign sales, outreach coordinators, theatrical and semi-theatrical bookers, and print and online publicists. Do all of these points apply to FToM? No. But enough of them do to make it clear Amanda and I must find a way to really lock down our plans, to really fill in the lines between point a and point b of saying “we are releasing our film online for free” and actually making it happen. I’ll end this post with a few questions: How have (experienced filmmakers) / do-you-plan (aspiring filmmakers) on releasing your film? How did / will you form a distribution team? Was / is this team included in your project’s budget? If your film, like many 1st time filmmakers, has no real financial foundation – how did you still go about forming a team of people for something global like this? Any advice could really help put my mind at ease and get Amanda and I pointed in a more constructive direction.
I’ve been procrastinating on this question for a few weeks now – mostly cause it wasn’t necessarily pressing, and I had a lot of other higher-priority things on my “to do” list – but with only 49 days left in our post production funding campaign, I figured sooner was better than later. Nine days ago, I launched a new KSR introduction video – I submitted that new video to Digg, where more than 30 people helped vote it up. By the end of the day, we had raised more than $4,000 in new pledges! I suppose I’m getting ahead of myself. First the “idea“, then the question: The idea is pretty simple; pick a date (just a few days out) to submit Project Pedal to Digg. Spend those 2 or 3 days getting the word out to people – with tools like twitter, facebook (an event page), emails, etc – to mark their calendars, and (if they don’t have one already) quickly create a Digg account. Considering what 30 diggs helped accomplish, you can imagine all the ways 100+ diggs could help change things for Pedal. Having said that, I wanted to get feedback, before committing to it, from everyone out there reading: Should we try this? What area of the project should we digg (our film’s homepage, our kickstarter campaign, a specific blog post)? How many days out should we set the “Digg*athon”? This post is all about feedback. If you have any questions, comments or thoughts, please leave them so we can openly discus this and make a decision. Thanks!
Episode One: From the beginning from mike ambs on Vimeo. This vlog marks the beginning – the roots of Pedal’s inspiration, and its upcoming monthly video-podcast. I treated this cut as if I were starting from scratch, I wanted to explain what this project means to me, what to expect during filming, as well as after, and what I hope to achieve in the end. I’d love to hear your feedback, your questions, comments, confusions – they will greatly help me in shaping the next episode (and in not getting ahead of myself).
